Senior Digital Market Specialist - France
On-siteAmsterdam, North Holland, The Netherlands or Amsterdam, New York, United States
Job Summary
Analyze online performance and customer journeys to accelerate digital growth, evaluating owned and paid campaigns while integrating local French nuances into strategy. Optimize and execute local digital activities across eCommerce, CRM, and paid media to test channel mixes, monitor web and app performance, and drive scalable omni-channel initiatives. Manage stakeholder relationships between the Local and Central Head Offices, building online advertising budgets for acquisition, brand activation, and performance marketing. Focus on key metrics including turnover, visitor growth, average order value, and campaign ROI. Work 80% from the Amsterdam Head Office and 20% remotely, with regular travel to Paris. Join the data-driven Digital Marketing team transitioning toward deeper omnichannel integration.
Required Qualifications
- Bachelor's or Master's level
- 6-8 years of experience in digital marketing
- Native in French
- Fluent in English, both written and verbal
- Data driven
- Very familiar with Google Analytics
- Willing to travel regularly to the LHO team in Paris
- 80 percent from the office (typically four days per week)
- 20 percent from home
Desired Qualifications
- Retail experience
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