Senior Digital Market Specialist - France

Senior Digital Market Specialist France based in Amsterdam with regular Paris presence; acts as liaison between Local Head Office (LHO) in Paris and Central Head Office (CHO) in Amsterdam; adapts digital initiatives to local market needs, collaborates on digital campaigns, eCommerce performance, CRM, and paid media, and provides insights to optimize omnichannel strategies. Responsible for analyzing online performance and customer journeys, evaluating online campaigns, integrating local nuances, optimizing local digital activities, monitoring web/app performance, managing stakeholder relationships with CHO/LHO, building online advertising budgets with emphasis on ROI/ROAS, and driving digital KPI growth. Expected to contribute to a data-driven digital marketing organisation and work closely with digital channel and local media specialists; travel to LHO Paris as needed.