Senior Digital Experience & Communications Strategist
HybridDetroit, Michigan, United States
Job Summary
Lead external digital customer experience initiatives that support business objectives, customer needs, and enterprise priorities. Ensure all incoming digital marketing and communications projects are clearly defined with measurable objectives, success metrics, scope, timelines, and budget requirements, and are executed effectively and efficiently. Utilize innovative, customer-centered approaches to solve complex business challenges and identify new opportunities for digital engagement. Drive strategic thinking to define and achieve business, customer experience, and engagement objectives across digital channels, including websites, applications, and integrated customer journeys. Partner with cross-functional teams to develop a deep understanding of customer needs, behaviors, and pain points, applying insights to improve digital experiences and business outcomes. Leverage customer research, analytics, feedback, and performance data to inform recommendations, optimize experiences, and measure success. Support customer journey mapping, service design, and experience optimization efforts across digital touchpoints. Build and maintain strong cross-functional relationships across business, customer experience, marketing, communications, IT, product, analytics, and operations teams to drive integrated solutions and successful project delivery. Lead project status reviews, stakeholder communications, and performance reporting.
Required Qualifications
- Bachelor's degree
- 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines leading both business and technology-focused initiatives
- Demonstrated experience developing and executing customer-focused digital strategies that drive engagement, adoption, and measurable business outcomes
- Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field
Desired Qualifications
- Strong project management, organizational, and prioritization skills, including the ability to manage multiple initiatives, navigate ambiguity, influence stakeholders, and meet deadlines in a fast-paced environment
- Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and translate insights into actionable recommendations
- Sound business judgment, including the ability to quickly understand complex business challenges, customer needs, and organizational impacts
- Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices
- Understanding of search engine optimization (SEO) principles and the evolving impact of AI-powered search and answer experiences on content discoverability, visibility, and digital engagement
- Familiarity with enterprise content management systems (CMS), digital experience platforms, and website governance practices
- Understanding of web technologies, digital content delivery, information architecture, accessibility standards, and customer experience design principles
- Demonstrated commitment to staying current on emerging digital trends, technologies, AI-enabled capabilities, search innovations, and industry best practices
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