Senior Digital Designer - The Agency
HybridRockford, Michigan, United States
Job Summary
Lead digital creative strategy for the Merrell brand, managing a team and executing high-quality design across websites, email, and paid media while preserving visual identity. Define and govern design systems, document best practices for accessibility, and review work to ensure brand consistency and performance optimization. Directly manage a Digital Designer through coaching, feedback, and performance reviews, while collaborating with Brand, eCommerce, and Development teams to align creative solutions with business objectives. Conceptualize wireframes, mockups, and prototypes for campaigns and product launches, overseeing photo shoots and test-and-learn initiatives to improve engagement and conversion. Partner with the Digital Creative Director and Digital Project Manager to plan intake, assess scope, and resolve creative risks proactively.
Required Qualifications
- Bachelor's degree in Design or equivalent professional experience
- 5+ years of digital design experience, including eCommerce and multi-channel marketing
- Expert proficiency in Figma and Adobe Creative Suite
- experience with web graphic optimization
- Strong understanding of responsive design, animation and front-end best practices
- familiarity with HTML/CSS
- Exceptional attention to detail
- problem-solving skills
- ability to manage multiple priorities in a fast-paced environment
- Strong communication, organizational, and leadership skills
- Rockford, MI based hybrid in-office work environment
Desired Qualifications
- Prior experience managing or formally leading designers
- Strong portfolio demonstrating digital-first design, brand storytelling, and performance-driven creative
- Demonstrated curiosity and willingness to explore, evaluate, and adopt emerging technologies, including AI-powered creative and productivity tools, to enhance design workflows, efficiency, and creative outcomes
- Experience collaborating with developers and performance marketing teams
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