Senior Digital & CRM Specialist
On-siteSingapore, Singapore
Job Summary
Lead the delivery, optimization, and continuous evolution of digital and CRM initiatives for Emerging Markets, translating business needs into scalable solutions. Oversee CRM platform implementation to ensure data quality, segmentation, and campaign readiness while managing the regional campaign calendar. Monitor campaign performance and key metrics to drive recommendations for improved consumer acquisition, engagement, and retention. Embed CRM tool utilization across the regional team through training and best practice guidance. Execute additional digital strategies including sales enablement tools while ensuring compliance with data privacy and governance standards. Communicate effectively with stakeholders to influence outcomes and foster a collaborative, innovative team environment.
Required Qualifications
- Significant experience in digital marketing, CRM management, or related roles
- Proven track record in delivering and optimizing digital and CRM campaigns
- Strong analytical skills and experience with CRM platforms and digital analytics tools
- Ability to manage multiple projects and priorities in a fast-paced environment
Desired Qualifications
- Degree in Business, Marketing, Information Technology, or a related discipline preferred
- Experience with CRM platforms such as HubSpot, Salesforce or equivalent CRM systems
- Excellent communication, stakeholder engagement, and project management skills
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