Senior Digital Analyst
$62,579–$84,480 year
RemoteUnited States
Job Summary
Own end-to-end analysis across websites, digital products, campaigns, and user journeys, analyzing behavior, engagement, and drop-offs to deliver full-funnel visibility from campaign entry through conversion. Partner with UX, Marketing, Enrollment, and Web Development teams to connect behavioral data, CRM data, and journey performance, driving conversion and lead outcomes. Define UX event tracking and conversion metrics across all digital properties, ensuring data accuracy and alignment between GA4, Full Story, and CRM systems. Build and maintain dashboards covering UX, product, and campaign performance while enabling AI-driven reporting and scalable insights frameworks. Provide regular, actionable recommendations to optimize usability, conversion, and overall journey effectiveness.
Required Qualifications
- Bachelor's degree in computer science, design, human-computer interaction, or a related field
- 5–8+ years of experience in digital, web, or product analytics, with a strong focus on UX, product, and full-funnel performance
- Strong hands-on experience with GA4, including event tracking, funnel analysis, and performance reporting
- Experience with behavioral analytics tools (e.g., FullStory or similar) to analyze user journeys, engagement, and friction points
- Proven experience implementing and managing event tracking, conversion tracking, and campaign tracking across digital properties
- Strong understanding of tagging frameworks and data layers, ensuring accurate and scalable measurement across all pages and journeys
- Experience delivering full‐funnel reporting, connecting campaign performance, on‐site behavior, and downstream conversion/lead outcomes
- Experience building and maintaining dashboards and reporting solutions (e.g., Looker Studio, Tableau, Power BI)
- Familiarity with CRM systems (e.g., Salesforce) and understanding of lead flows, attribution, and data alignment
- Proven ability to translate complex data into clear, actionable insights and recommendations that drive optimization and performance
- Exposure to or experience with AI‐driven reporting and advanced analytics, enabling scalable insights and enhanced decision‐making
- Strong experience and performance orientation, with the ability to define KPIs, work with GA4 and behavioral analytics, and translate user data into actionable experience and product recommendations
- Solid foundation in human‐centered design and journey mapping, with the ability to guide experience improvements across complex digital ecosystems
- Demonstrated ability to operationalize experience strategy, connecting insights to prioritized initiatives across web, CRM, enrollment, and digital product touchpoints
- Strong cross‐functional leadership and influence skills, partnering effectively with UX, Product, Enrollment, Marketing Automation, IT, and Data teams without relying on formal authority
- Remote, USA
- up to 10% travel
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