Senior Digital Advertising Specialist
Hybrid · Baton Rouge, Louisiana, United States
Job Summary
Lead and scale high-performance digital advertising programs focusing on Google Ads lead generation. Responsibilities include campaign strategy, execution, optimization, measurement, and conversion improvement. Manage Google Ads campaigns across various formats, optimize against key metrics such as CAC and ROAS, and analyze user behavior using GA4. Develop testing frameworks and collaborate with design and content teams on landing page improvements. Requires a data-driven mentality and experience with AI-driven marketing technologies.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field (or equivalent professional experience).
- 5–8 years of hands-on experience managing performance-driven, lead-generation digital campaigns.
- Demonstrated success building, optimizing, and scaling performance marketing campaigns that drive qualified leads or revenue outcomes.
Desired Qualifications
- Strong working knowledge of GA4, campaign attribution, and digital performance analytics.
- Experience managing campaigns across multiple Google Ads formats including Search, Display, YouTube, and Performance Max.
- Practical experience applying conversion rate optimization (CRO) principles to paid traffic and landing pages.
Apply with one swipe on Sorce. We auto-fill applications and apply on your behalf — no cover letters, no 40-minute forms.
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.