Senior Device Sales Marketing Manager
HybridAustin, Texas, United States
Job Summary
Own the holistic marketing strategy and tactical execution for major retail moments across all sales channels, serving as the senior strategic partner to Retail Sales and Strategy leadership. Develop and execute in-store merchandising, fixture, and display programs while leading e-tail marketing strategy for key retailers like Amazon and Walmart. Spearhead A/B tests on product listings and promotions to optimize conversion rates, manage retailer co-op budgets with rigorous ROI tracking, and drive sales marketing on Roku.com. Partner cross-functionally with Product, Finance, and broader Marketing teams to align channel strategies with revenue goals, presenting data-driven insights to VP- and C-suite stakeholders.
Required Qualifications
- 10+ years of marketing experience
- clear emphasis on sales marketing, shopper marketing, and/or channel marketing
- Deep expertise in retail marketing
- understanding of planograms and retail space strategy
- in-store display and messaging best practices
- experience working with major retail partners to execute impactful in-store marketing programs
- Demonstrated track record of driving measurable sales results through e-tail channel optimization
- A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers
- Experience managing direct-to-consumer sales marketing
- promotion design
- offer testing
- conversion rate optimization
- building distinct consumer reasons to buy from DTC
- Familiarity with retail/e-tail dynamics
- seasonal promotional planning
- high-velocity retail events (Prime Day, Black Friday, holiday, etc.)
- Proven ability to manage and optimize large marketing budgets
- clear accountability for ROI and performance against business goals
- Strong analytical skills
- ability to design experiments
- interpret results
- translate data into compelling strategy and action
- Comfort working at the intersection of Marketing, Sales, and Finance
- ability to speak the language of each
- hold your own in conversations about margin, sell-through, and return on ad spend
- Demonstrated experience presenting to and influencing VP- and C-suite-level audiences
- data-driven insights and rationale
- executive presence
- communication skills that instill confidence
- Cross-functional leadership ability
- ability to build alignment and drive execution across teams where you don't have direct authority
- Experience in consumer packaged goods
Desired Qualifications
- experience using AI or automation to move faster, raise the bar, and scale their impact
- built fluency across the agentic engineering toolchain
- coding harnesses like Claude Code or Cursor
- MCP servers
- custom skills
- agent frameworks
- describe projects where you shipped real work with these tools
- know how to drive an agent
- verify its output
- ramp on an unfamiliar codebase with an agent helping you
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