Senior Device Sales Marketing Manager
$255,000–$330,000 year
On-siteSanta Monica, California, United States
Job Summary
Own the holistic marketing strategy and tactical execution for major retail moments across all sales channels, serving as the senior partner to Retail Sales and Strategy leadership. Develop and execute in-store merchandising, fixture, and display programming while leading e-tail strategy across Amazon, Walmart, and Target. Spearhead A/B tests on product listings and promotions to optimize conversion, manage retailer co-op budgets with strict ROI accountability, and drive sales marketing on Roku.com. Design continuous test-and-learn programs using data-driven insights to align channel marketing with overall device revenue goals. This senior role requires presenting to VP and C-suite stakeholders and managing large budgets. Based in California, the position offers a base salary of $255,000–$330,000 with equity and comprehensive benefits.
Required Qualifications
- 10+ years of marketing experience
- clear emphasis on sales marketing, shopper marketing, and/or channel marketing
- Deep expertise in retail marketing
- understanding of planograms and retail space strategy
- experience working with major retail partners to execute impactful in-store marketing programs
- Demonstrated track record of driving measurable sales results through e-tail channel optimization
- A/B testing across product content, promotions, and paid placements on Amazon and other major online retailers
- Experience managing direct-to-consumer sales marketing
- promotion design, offer testing, conversion rate optimization, and building distinct consumer reasons to buy from DTC
- Familiarity with retail/e-tail dynamics
- seasonal promotional planning
- high-velocity retail events (Prime Day, Black Friday, holiday, etc.)
- Proven ability to manage and optimize large marketing budgets
- clear accountability for ROI and performance against business goals
- Strong analytical skills
- ability to design experiments, interpret results, and translate data into compelling strategy and action
- Comfort working at the intersection of Marketing, Sales, and Finance
- ability to speak the language of each [Marketing, Sales, Finance]
- hold your own in conversations about margin, sell-through, and return on ad spend
- Demonstrated experience presenting to and influencing VP- and C-suite-level audiences
- data-driven insights and rationale
- executive presence and communication skills that instill confidence
- Cross-functional leadership ability
- build alignment and drive execution across teams where you don't have direct authority
- Experience in consumer packaged goods
Desired Qualifications
- experience in consumer packaged goods is a plus
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