Senior Demand Generation Operations Manager
$130,500–$229,500 year
On-siteCalifornia, United States or Massachusetts, United States
Job Summary
Execute high-priority Demand Generation Operations initiatives across marketing systems, BDR operations, and go-to-market processes. Autonomously own demand generation transformation projects, improving workflows, data quality, routing logic, and pipeline generation for inbound and outbound motions. Optimize campaign execution, lead management, and system performance while identifying operational gaps to drive resolution through process improvement or cross-functional alignment. Support lead-to-cash improvements, data standardization, and AI-enabled workflow initiatives. Partner with DG Leaders, Sales Operations, and BDR teams to ensure the operational layer supporting pipeline generation remains scalable and measurable.
Required Qualifications
- 12+ years of experience in B2B SaaS Marketing Operations, Revenue Operations, Demand Generation or related fields
- Hands-on experience in Marketing Operations, including marketing automation, lead management, and campaign execution processes
- Experience supporting BDR or sales development organizations, including familiarity with prospecting workflows, routing, and pipeline management
- Ability to work effectively in a fast-paced, matrixed, global organization with shifting priorities
- Strong communication and stakeholder management skills, with the ability to execute autonomously
- Strong analytical skills with the ability to interpret data and drive operational decisions
Desired Qualifications
- Familiarity with CRM, Marketing Automation, ABM and Sales Engagement platforms
- Experience supporting AI-enabled or data-driven GTM workflows
- Demonstrated ability to step into ambiguous situations and drive execution without defined playbooks
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