Senior Demand Generation Manager - Talent Pool
RemoteUnited Kingdom or South Africa
Job Summary
Own and continuously optimize Babble's demand plays across account tiers, running modern B2B campaigns personally rather than managing from a distance. Design, execute, and improve signal-led sequences for high-volume, mid-tier, and strategic accounts using HubSpot and Salesforce, ensuring strong content is packaged as a demand asset from the outset. Manage the Demand Performance Manager and wider execution team, setting standards while coaching others to a consistent high standard. Replace ad hoc activity with a structural, repeatable motion that drives new logo pipeline volume and net GP contribution. This senior player-coach role serves as a proving ground for a future Marketing Director within Babble's UK cloud solutions business.
Required Qualifications
- Genuine, recent practitioner experience in modern B2B demand generation — building and running campaigns personally
- Credibility to coach others to the same standard as a practitioner
- Hands-on player-coach experience in modern B2B demand generation
- Experience managing a manager or a multi-layered team
- Experience managing a manager, ideally distributed across locations and time zones
- Proven ability to coach and develop other demand marketers to a consistently high standard
- Genuine, hands-on practitioner experience running modern, signal-led B2B demand generation
- Practical experience operating tiered, automation-driven programmes
- Fully automated always-on sequences for high-volume, low-touch segments
- Semi-automated sequences combining email, LinkedIn, and sales alerts for mid-tier accounts
- Bespoke, account-based programmes for high-value strategic accounts
- Working fluency with lead and account scoring and next-best-action logic
- Comfortable interpreting and acting on a scoring model's output (health scores, intent signals, propensity to buy)
- Genuine account-based marketing (ABM) experience
- Practical experience with a marketing automation platform (HubSpot or equivalent)
- Practical experience with CRM-integrated alerting (Salesforce or equivalent)
- Track record of replacing ad hoc marketing activity with structured, repeatable programmes
- Relevant, hands-on player-coach experience
- Stable internet connection
- Suitable work set up, desk and a chair in a quiet space
Desired Qualifications
- Relevant, hands-on player-coach experience matters more than seniority or title history
- Candidates without a Head of/Director title but with the right hands-on background
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