Senior Demand Generation Manager
$132,334–$148,612 year
RemoteUnited States
Job Summary
Develop and execute integrated demand generation plans aligned to pipeline, revenue, and growth objectives for assigned regions, industries, or market segments. Design and run digital campaigns, ABM, nurture programs, and partner initiatives while leveraging AI tools to optimize efficiency across the buyer journey. Monitor pipeline health, forecast performance, and recommend actions to improve conversion rates and drive measurable business outcomes. Partner directly with Sales, SDRs, and Account Executives to align investments with priorities, and collaborate with Product Marketing and Operations teams to establish KPIs and reporting frameworks. Mentor team members, lead quarterly business reviews, and contribute strategic insights to leadership to accelerate pipeline growth.
Required Qualifications
- Bachelor's degree or equivalent experience
- 5+ years of B2B marketing experience
- 3+ years in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
- Proven success partnering with Sales to achieve pipeline and revenue goals
- Ability to align marketing investments to business priorities across assigned regions, industries, or market segments
- Experience using marketing automation, CRM, analytics, and digital marketing technologies to manage, report, and optimize demand generation program performance
- Strong communication, project management, analytical, and stakeholder management skills
- Ability to present performance insights and recommendations clearly to sales and marketing leadership
- Demonstrated ability to operate as a strategic advisor
- Accountability for measurable pipeline contribution
- End-to-end demand generation planning
- Continuous improvement through data-driven decision-making
Desired Qualifications
- Experience leveraging AI and automation tools to improve marketing effectiveness, scale targeting, and enhance personalization across the buyer journey
- Experience deploying and optimizing campaign playbooks in partnership with global campaigns teams
- Tailoring execution for specific audiences, regions, or market needs
- Proven ability to mentor, coach, and train marketing team members
- Contributing to knowledge sharing, capability building, and the evolution of demand generation best practices
- Experience participating in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
- Bringing actionable demand insights and recommendations to revenue leadership
- Demonstrated ability to activate marketing tactics across the full buyer journey
- From awareness and engagement through opportunity creation and pipeline acceleration
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