Senior Data Scientist - Marketing & Customer Analytics

Senior Data Scientist in Marketing Valuations at PNC based in Pittsburgh, PA or Tysons Corner/Vienna, VA or Wilmington, DE. Lead valuation model development and forecasting (NPV, CLV, offer economics) to guide marketing budget optimization and investment decisions. Apply advanced statistical and causal modeling to quantify incremental impact, uncertainty, and trade-offs. Own end-to-end analytics lifecycle from problem framing to validation; collaborate with marketing strategy, finance, and data teams; present findings to senior executives to drive adoption. Preferred: advanced degree in a quantitative field; 5+ years in data science/quantitative modeling; expertise in marketing valuation concepts; Python and SQL proficiency; knowledge of cloud platforms and big data tools (Spark, Hadoop); strong communication skills; in-office culture with focus on customer-centric risk management and data storytelling.