Senior Data Analyst, Marketing Performance
On-siteHyderabad, Telangana, India
Job Summary
Architect and maintain scalable data models using expert-level SQL to harmonize marketing data from ad platforms, CRM, and web analytics. Utilize Tableau Prep or comparable visual ETL tools to structure, clean, and automate the flow of marketing data, ensuring accuracy and readiness for analysis. Build and maintain insightful, scalable dashboards in Tableau that communicate key performance indicators and strategic recommendations to stakeholders. Conduct rigorous deep-dive analyses into campaign performance, channel efficiency, and customer funnel conversion, while supporting the design and analysis of A/B tests to measure incremental impact. Own data quality, consistent tracking, and reliable data lineage within cloud data warehouses like Snowflake or BigQuery.
Required Qualifications
- 5+ years of progressive experience in a Marketing Analytics, Business Intelligence, or Performance Reporting role
- Bachelor's degree in a quantitative field (e.g., Analytics, Statistics, Computer Science, Economics) or equivalent practical experience
- Demonstrated ability to write complex, highly optimized queries, perform sophisticated data modeling, and build repeatable data transformations
- Experience with cloud data warehouses (e.g., Snowflake, Google BigQuery, or Redshift)
- Deep experience with Tableau/Power BI/Looker for creating and managing enterprise-level, high-impact dashboards and reports
- Direct experience using Tableau Prep or comparable visual ETL/data wrangling tools (e.g., Alteryx, Informatica)
- Deep functional understanding of digital marketing channels (Paid Search, Paid Social, SEO, Email)
- Core concepts like multi-touch attribution, LTV, ROI, and CAC
- Strong ability to translate technical data findings into strategic, business-focused recommendations
- Excellent communication, organizational, and project management skills
- Detail-oriented with strong time management and project prioritization skills
- Experience working with cross-functional teams and stakeholders
Desired Qualifications
- Hands-on experience with Python or R for advanced analysis and data manipulation
- Salesforce experience and product knowledge
- Experience with Marketing Technologies and datasets via tools like Google Analytics, Marketing Automation (Marketing Cloud, Marketo, Hubspot, etc.), CRM (Salesforce), and Paid Media channels (LinkedIn, Meta, X, Youtube, etc.)
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