Senior Data Analyst (Marketing)
On-siteTaipei, Taiwan, Taiwan
Job Summary
Partner closely with marketing stakeholders to provide actionable insight, analysis, modeling, experimentation, and reporting. Deep dive through weblogs and marketing data to identify key drivers of performance and regularly support decision-making processes. Build and/or support machine learning model initiatives while leveraging AI to improve productivity and code quality. Maintain high standards for accuracy by providing clear documentation and communicating proactively with internal teams. This role sits within Coupang's Growth Marketing Analytics & Data Science team, driving impact on on-site merchandising, category, and marketing operations to enhance the shopping experience in Taiwan.
Required Qualifications
- Bachelor's degree or equivalent experience in STEM or quantitative field
- 4+ years of experience in data analytics with proficiency in SQL and data visualization tools (e.g., Tableau)
- Foundational knowledge of statistical concepts and testing methodologies
- Exceptional critical thinking and problem-solving skills with a strong attention to detail and ability to validate data
- Strong verbal and written communication skills in both Mandarin and English to share analysis results clearly and concisely
Desired Qualifications
- Master's degree in Analytics, Data Science, or a related field
- Experience in Retail/E-commerce industries, Digital Marketing, Growth or CRM functions
- Expert in experimentation, statistics, and causal inference techniques
- Experience in AI and building machine learning models
- Experience in data ETL (Extract, Transform, Load), data engineering principles and tools (Airflow, DBT)
- Proficiency with Python or other scripting languages for advanced data manipulation
- Experience working in a global or multinational team environment
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.