Senior Data Analyst II
On-siteLondon, England, United Kingdom
Job Summary
Lead multi-source analytics across acquisition, engagement, retention, and lifecycle to identify growth drivers and trends. Design and maintain executive dashboards and KPI frameworks; automate reporting and performance narratives. Diagnose journey performance (triggers, paths, drop-offs, fatigue) and recommend optimisation actions. Partner with MarTech, Data Engineering, and Ops to ensure scalable, high-quality data and governance. Translate analytics into clear commercial recommendations influencing campaigns and investment decisions. Set and embed best practices in measurement, experimentation, and KPI design. Mentor analysts and promote a data-driven culture across the marketing function.
Required Qualifications
- Advanced SQL and strong experience with analytics tools, statistical methods, and enterprise dashboards
- Expertise in A/B & MVT testing, attribution models, lifecycle metrics, and causal analysis
- Experience with CDPs, journey orchestration, segmentation, and identity/data privacy practices
- Strong skills in data visualisation tools (Power BI, Tableau, Oracle Analytics) and advanced Excel
- Proven ability to convert complex data into clear, actionable insights for senior stakeholders
- Solid understanding of data governance, quality, and GDPR-compliant data handling
- Commercial mindset with experience influencing decisions in complex/global environments
- Excellent communication and storytelling skills with focus on measurable business impact
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