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BlueCat2 days ago

Senior Customer Marketing Communications Specialist

$56,240–$62,900 year

On-site · Toronto, Ontario, Canada

Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Unknown

Job Summary

Coordinate and execute customer-facing communications (newsletters, product communications, event promotions, customer programs, and engagement campaigns) and maintain the customer communications calendar to improve visibility and customer experience. Act as the primary coordinator across Product, Product Marketing, Customer Success, Customer Experience, and Sales to ensure timely, customer-centric messaging aligned with product updates and feature launches. Lead webinars and advocacy efforts (customer testimonials, reviews, and customer stories) while partnering with CS and Sales to support retention, expansion, and upsell initiatives. Collaborate with Marketing Operations to ensure accurate audience targeting, reporting, and measurement, leveraging AI-powered tools to improve content creation, planning, and efficiency. Ensure all customer communications align with BlueCat's brand voice and goals, and stay informed on best practices and new technologies. Demonstrate curiosity, strong writing/editing skills, and ability to manage multiple projects in a fast-paced, cross-functional environment.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 3+ years of experience in customer communications, customer marketing, or lifecycle marketing
  • Experience managing communication programs or editorial calendars
  • Ability to translate technical or product information into customer-friendly messaging
  • Experience with marketing automation platforms (e.g., Marketo)
  • Experience with CRM platforms (e.g., Salesforce)
  • Experience working with technical stakeholders (Product Management, Product Marketing, Customer Success)
  • Strong understanding of customer segmentation and personalization strategies
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$56k – $63k / yr

Senior Customer Marketing Communications Specialist · BlueCat

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