Senior CRM Specialist
$150,000–$200,000 year
HybridCape Town, Western Cape, South Africa
Job Summary
Own the end-to-end delivery of CRM campaigns and automations across email and other channels, translating business objectives into strategies that drive engagement, conversion, and retention. Design, build, and optimise multi-step journeys including onboarding, activation, and reactivation, leveraging data to segment audiences and deliver personalised, dynamic content. Partner with Marketing, Product, Data, CS, and Technology teams to align activities with commercial goals, while monitoring performance against KPIs to inform future roadmap planning. Ensure all communications comply with data privacy regulations and internal governance standards.
Required Qualifications
- Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business
- Strong hands-on experience with CRM platforms (Braze, Klaviyo, or similar)
- Proven experience delivering automated journeys and personalised campaigns at scale
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent stakeholder management and communication skills
- Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams
- Fluent in English
- Located in Cape Town
- Hybrid working arrangement - at least 2x a week in the office
- Secure home office at your confirmed address, free from background noise or other distractions
- Minimum internet speeds
Desired Qualifications
- Experience working with large, global customer databases
- Familiarity with consent management, data privacy, and compliance (e.g. GDPR)
- Experience collaborating with product and engineering teams on CRM-related initiatives
- Background in premium, loyalty, or experience-led brands
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