Senior CRM Specialist
$150,000–$200,000 year
HybridBogotá, Bogota D.C., Colombia
Job Summary
Own the end-to-end delivery of CRM campaigns and automations, translating business objectives into strategies that drive engagement, conversion, and retention. Design and optimize multi-step journeys across email and other channels, leveraging behavioral data to segment audiences and deliver personalized, dynamic content. Partner with Marketing, Product, Data, CS, and Technology teams to align CRM activity with overall goals, while monitoring performance against KPIs and implementing A/B testing frameworks to continuously improve results. Ensure all communications adhere to data privacy regulations and industry best practices. Located in Bogota with a hybrid schedule requiring at least two days in-office.
Required Qualifications
- Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business
- Strong hands-on experience with CRM platforms (Ideally Braze or Klaviyo or similar)
- Proven experience delivering automated journeys and personalised campaigns at scale
- Strong analytical mindset with the ability to translate data into actionable insights
- Excellent stakeholder management and communication skills
- Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams
- Fluent in English
- Located in Bogota
- Must meet minimum internet speeds for hybrid working model
Desired Qualifications
- Experience working with large, global customer databases
- Familiarity with consent management, data privacy, and compliance (e.g. GDPR)
- Experience collaborating with product and engineering teams on CRM-related initiatives
- Background in premium, loyalty, or experience-led brands
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