Senior CRM Specialist
$58,536–$58,536 year
Hybrid · Limassol, Limassol, Cyprus
Job Summary
Senior CRM Specialist responsible for end-to-end CRM strategies across the lifecycle to drive high-frequency engagement in food delivery/groceries, including multi-channel orchestration (push, in-app, WhatsApp/messaging), and leveraging Bloomreach for segmentation and personalization. Own data/events definitions for funnel tracking, collaborate with Analytics to measure first order, repeat rate, frequency, and GMV impact, run A/B tests, and lead cross-functional efforts across Product (Groceries & Food Delivery), Engineering, Analytics, Data Science, and Local Marketing. Support market rollouts across countries by adapting CRM strategies to local behavior, assortment, pricing, and partners.
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