Senior CRM Platform & QC Specialist – CRM Platform
On-sitePlano, Texas, United States
Job Summary
Configure, execute, and maintain omni-channel journeys across email, SMS, push, and direct mail using the Zeta Marketing Platform. Develop deep knowledge of first-party data to build, validate, and troubleshoot campaign audiences while adhering to strict data governance standards. Prepare audience files, verify business rules, and coordinate data transfers between marketing platforms to ensure accurate execution. Configure personalized messaging with templating/scripting (AMPscript, Liquid) and set up, QA, and monitor automations and triggered campaigns. Safeguard deliverability and compliance by managing list hygiene, audience suppressions, and opt-outs while ensuring adherence to CAN-SPAM, GDPR/CCPA, and TCPA requirements. Collaborate cross-functionally with Product, Data Services, and Legal teams to translate business asks into flawless execution. This role requires a Bachelor's degree, 4–5+ years of lifecycle/CRM experience, and SQL proficiency for audience creation and segmentation.
Required Qualifications
- Bachelor's Degree in related field
- 4–5+ years hands‐on lifecycle/CRM/email experience in Digital Advertising and/or Marketing including database marketing in a fast‐paced environment, with strong project management and cross‐functional collaboration skills
- ESP/CRM proficiency (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Salesforce Service Cloud, HubSpot) including experience configuring dynamic content and personalization using AMPscript, Liquid, or similar scripting syntax
- SQL for marketing: Demonstrated ability to write, modify, and troubleshoot advanced SQL queries for audience creation, segmentation, data validation, QA, and customer targeting
- Deliverability & compliance know‐how (SPF/DKIM/DMARC; CAN‐SPAM/GDPR/CCPA; TCPA/10DLC for SMS)
- Meticulous attention to detail and brand stewardship from build to deployment with a strong focus on quality assurance
- Strong communication, organization, project management, and stakeholder collaboration skills with the ability to manage multiple priorities in a fast-paced environment
- Professional and positive demeanor in all interactions
- This position is in-office (Monday through Friday) in Plano, TX
- Applicants must be authorized to work for ANY employer in the U.S.
Desired Qualifications
- Experience orchestrating omni‐channel 1:1 programs and dynamic content across multi‐brand portfolios
- Working knowledge of AI‐assisted workflows for content, QA, or decisioning (with human‐in‐the‐loop controls)
- Basic front‐end fluency beyond email (landing pages, tracking/UTMs) and light API/webhook literacy
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