Senior CRM MarTech Associate/ CRM MarTech Manager
On-site · Dubai, Dubai, United Arab Emirates
Job Summary
Senior CRM/MarTech role leading the MarTech function, owning CDP/CRM tech roadmap, configuring CDP connections, building audience definitions, tracking plans, and API specifications to enable personalised lifecycle campaigns; collaborates with Growth, Product, and Engineering to drive activation, retention, and lifetime value through data-driven insights, experimentation, and AI-assisted personalisation; requires hands-on experience with CDP/CRM tools, SQL, analytics, and an understanding of sportsbook and seasonal sporting environments.
Required Qualifications
- 4-7 years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high-growth environment
- Comfortable with a modern AI stack and orchestrate a working team of AI agents and sub-agents to complement the workflows
- Proven track record of driving measurable improvements in retention, engagement, and LTV with advanced technologies
- Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs in a seasonal sporting environment
- Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self-serve analysis
- Strong understanding of sporting events, sportsbook or/ and options-trading
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