Senior CRM Manager (US/CA)
HybridLondon, England, United Kingdom
Job Summary
Deliver overarching CRM strategy for US and Canada markets by collaborating with Product, Creative, Brand, Clinical, and Analytics teams to create multi-channel engagement programmes. Devise, implement, and report on initiatives that build customer lifetime value while optimising the transactional suite and leveraging data segmentation to identify opportunities. Work closely with Analytics and Engineering to unlock data for campaigns, continuously test and learn to further optimise performance, and design regular reporting. Take responsibility for the NPS, Surveys, and Reviews strategy while keeping abreast of industry trends and knowledge-sharing with the team. This role requires mid-to-senior direct-to-customer CRM experience, end-to-end delivery of automated lifecycle initiatives, and proficiency with ESPs and BI tools. The position is a hybrid role with a generous equity allocation and 25 days of holiday.
Required Qualifications
- Mid-to-senior direct-to-customer CRM experience
- End-to-end delivery of automated CRM lifecycle initiatives, from strategy to analysis
- Experience building campaigns using an Email Service Provider (ESP)
- Experience using BI tools and strong Excel skills
- Data-driven, commercially astute and highly analytical
- Creative problem-solver with a can-do, self-starting attitude
- Excellent communicator with strong stakeholder management and influencing skills
- Able to multitask, prioritise effectively and work at pace across multiple projects
- Comfortable working in fast-paced, changing environments and prioritising by business need, effort and potential return
- Strong English skills
Desired Qualifications
- Braze
- strong HTML experience
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