Senior CRM Manager
$150,000–$200,000 year
On-siteTa’ Xbiex, Tarxien, Malta
Job Summary
Plan, brief, and execute CRM campaigns across multiple brands while aligning them with overall marketing and retention strategies. Design customer segmentation and personalization tactics to boost engagement, then analyze performance to deliver data-driven insights for optimization. Create detailed reports using Excel, Tableau, or Power BI, manage budgets and promotional spending, and lead a team of CRM professionals through clear objectives and mentorship. Collaborate with cross-functional teams to ensure effective execution and implement opportunities to improve operational processes.
Required Qualifications
- Native or fluent English, both written and spoken
- Proven track record in a senior CRM or lifecycle marketing role
- Strong understanding of CRM campaign strategy, execution, and analytics
- Expertise in customer segmentation, retention marketing, and lifecycle management
- Proficiency in Excel, and data visualization tools such as Tableau or Power BI
- Experience managing marketing budgets and delivering ROI-driven initiatives
- Demonstrated leadership experience with the ability to coach and develop a high-performing team
- Excellent communication, organizational, and stakeholder management skills
- Strategic mindset with a passion for innovation, improvement, and data-led decision-making
- Must be available for relocation to Ta Xbiex, Malta
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