Senior Creative Strategist
$75,000–$100,000 year
Remote · Burbank Los Angeles County, California, United States
Job Summary
Senior Creative Strategist to lead performance-driven creative strategy across paid social channels (primarily Meta and TikTok) translating business goals and performance insights into scalable creative frameworks and briefs. Own concept development, briefing, and scripting, guiding editors and external partners, with a strong emphasis on UGC-driven content. Role involves sourcing creators, enabling whitelisting, and iterating multiple formats (statics, GIFs, short-form video) while ensuring alignment with performance goals and brand voice. Collaboration with the Director of Content and Creator Performance to drive ROI, with potential to act as on-camera proof of concept creator when needed. Fully remote with in-person LA gatherings; salary $75,000–$100,000 based on experience.
Required Qualifications
- 5+ years of experience in DTC, paid social creative strategy, and/or UGC strategy
- Proven track record of developing high-performing paid social creative
- Deep understanding of UGC-style content and platform-native trends (TikTok, Meta)
- Experience owning creative strategy, not just execution
- Strong ability to connect performance data to creative decisions
- Excellent communication and organizational skills
- Comfort operating in a fast-paced, iterative environment
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