(Senior) Creative Strategist (m/w/d)

Own end-to-end creative funnels from first impression to purchase, crafting VSL scripts, UGC concepts, and landing pages that drive revenue on Meta, Google, and native platforms. Develop and execute A/B testing strategies to scale performance while analyzing CVR, CAC, and ROAS to inform the next iteration. Write self-executing creative briefs for editors and creators, leveraging sales psychology and AI-native workflows to optimize hooks and storytelling. This role sits within paselo's fast-growing pet nutrition team, where you hold total responsibility for the creative process and report directly to the founder. We value proven results with concrete numbers over generic portfolios.