Senior Creative Strategist for a EU Marketing Agency (Remote, EU/LATAM)
$60,000–$96,000 year
Remote
Job Summary
Lead a dedicated creative POD for a fast-growing DTC hardware brand, overseeing video editors, designers, and a UGC manager to produce winning Meta ads. Own the full creative performance loop from customer research and concept development through briefing, review, and iteration. Develop strategies across TOF, MOF, and BOF stages while analyzing performance metrics to improve hit rates and testing velocity. Write detailed briefs for video, static, and UGC content, coaching the team to maintain quality standards and align every asset with performance goals. Become the primary strategic owner of the pod, reducing founder involvement in day-to-day operations.
Required Qualifications
- Senior experience creating direct-response creative for DTC/eCommerce brands
- Proven success producing Meta ads that have scaled at meaningful spend
- Strong understanding of paid social creative strategy
- Excellent copywriting and concept development skills
- Experience writing high-quality creative briefs
- Deep understanding of TOF, MOF, and BOF messaging
- Ability to analyze Meta performance metrics and translate insights into creative improvements
- Experience leading or mentoring creative teams
- Strong understanding of customer psychology and direct-response marketing
- Fluent English with excellent written and verbal communication
- Comfortable working autonomously in a fast-paced environment
Desired Qualifications
- Experience with products targeting homeowners or 45+ audiences
- Basic video editing or design skills
- Familiarity with AI tools for research, ideation, and creative workflows
- Experience with ClickUp or similar project management tools
- Previous agency or POD-based creative team experience
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