Senior Creative (Social-First)

Senior Creative (Social-First) role shaping ideas that reflect how diverse audiences engage with brands, businesses and issues today. Bridge PR, creative and digital to bring a social-native perspective into campaign thinking from day one across corporate, consumer and issues-led campaigns. Develop ideas designed to travel organically, spark participation and earn attention in the right places. Work with production teams and designers to ensure assets are optimized for social formats; brief designers for assets tailored to social campaigns. Collaborate with strategy, digital, and creative teams to integrate social thinking into campaign development, including UGC, influencer collaborations and participatory ideas. Translate corporate and consumer narratives into culturally relevant ideas; identify opportunities for reactive storytelling and social amplification around earned moments. You will contribute to ideation, pitches, client workshops and creative development across reputation, brand and corporate campaigning. You will also pitch to win new business and support early client engagements. Requirements include 6+ years in a creative, social or integrated agency role; strong track record of ideas designed to work socially and earn attention organically; deep understanding of platforms such as TikTok, Instagram, YouTube and LinkedIn; excellent collaborative and client-facing skills; ability to connect earned media moments with audience behavior and platform culture.