Senior Creative Effectiveness Strategist
RemoteMexico
Job Summary
Lead end-to-end creative strategy for omni-channel campaigns, translating complex business requirements into clear concepts, storyboards, and design approaches for B2B real estate partners. Own the creative strategy document that guides production teams while managing concurrent projects to ensure on-time, high-quality delivery. Collaborate with marketing, product, and platform partners to refine solutions using data, insights, and testing, establishing standards and AI-driven processes to improve workflow efficiency. Analyze performance metrics from paid social and advertising platforms to continuously optimize future creative assets. This role supports Zillow's Creative Services team in bringing the brand to life across all channels, leveraging a distributed work model for employees located anywhere in Mexico.
Required Qualifications
- Bachelor's degree in a related field or an equivalent combination of education and experience
- 8+ years of experience in creative strategy, account strategy, brand strategy, or integrated marketing - in-house or agency, with specific expertise in B2B marketing, ideally in the tech and/or real estate fields
- Strong brief-writing skills and a clear point of view on what makes creative work
- Proven experience leading complex creative projects from brief through delivery in a fast-paced, cross-functional environment
- Demonstrated ability to develop creative strategies that support channels such as digital, social, TV, and campaigns, with experience analyzing post-launch performance to inform future creative
- Experience collaborating with non-creative stakeholders to understand business and marketing goals and OKRs, and use those inputs to guide creative approaches and decisions
- Experience working with standard productivity and collaboration tools including Google Workspace (Docs, Sheets, Presentations) and Slack, as well as AI tools such as Claude and ChatGPT to support strategy development and workflow efficiency
- Experience working with advertising and social media platforms (e.g., Meta, TikTok, YouTube) to understand paid media performance and creative effectiveness, including familiarity with AI-enabled creative insights tools such as Motion
- Availability to travel to Mexico City
- Ability to work safely and cooperatively with other employees, supervisors, and staff
- Ability to adhere to standards of excellence despite stressful conditions
- Ability to communicate effectively and respectfully with employees, supervisors, and staff
- Ability to follow all federal, state, and local laws and Company policies
- Ability to exercise sound judgment
- Ability to effectively manage stress
- Ability to work safely and respectfully with others
- Ability to exhibit trustworthiness and professionalism
- Ability to safeguard business operations and the Company's reputation
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