Senior Creative Director, Experiential Design & Brand Environments
$180,000–$190,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Lead the design and implementation of a multi-media space on the first floor of Hearst Tower, translating corporate priorities into compelling physical experiences that drive audience engagement and earned media. Collaborate directly with external partners to develop installations, exhibitions, and interactive environments from concept through final execution, managing budgets, approvals, and production teams. Explore and implement emerging technologies including AI-driven experiences, projection mapping, and immersive storytelling platforms to enhance creative output. Represent the Hearst brand across all creative executions while balancing business objectives with creative excellence. This hands-on role requires transforming ideas into compelling experiences for Hearst's partners and the non-profit world.
Required Qualifications
- Direct experience leading complex location-based entertainment experiences from initial design through implementation
- 8+ years of experience in experiential design, exhibition design, environmental graphics, branded environments, retail activations, event design, architecture, or related creative disciplines
- Quantifiable experience in the development and creation of large-scale installations, exhibitions, activations, pop-up environments, immersive experiences, or cultural programming
- Experience managing budgets, schedules, fabrication partners, agencies, consultants, and production teams
- Strong working knowledge of Adobe Creative Suite, top editing programs and AI tools
- Understanding of fabrication methods, materials, lighting systems, audiovisual technologies, installation logistics, and production best practices
Desired Qualifications
- A personal passion for location-based entertainment, and regularly engages with a broad range of experiences in this area
- Exceptional creative vision with a strong understanding of spatial design, environmental storytelling, audience experience, and brand communications
- Fluency in AI tools, emerging technologies, and AI-enabled creative workflows, leveraging these capabilities to enhance creativity and deliver innovative audience experiences
- Deep understanding of experiential design, exhibitions, retail environments, installations, interactive media, and live events
- Ability to identify and create culturally relevant moments that generate meaningful conversation, media attention, and social engagement
- Strong organizational and project management skills with outstanding attention to detail and the ability to balance creative excellence with budget, schedule, and business objectives
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.