Senior Creative Copywriter
RemoteUnited States
Job Summary
Write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram, producing multiple distinct directions per brief to test hypotheses. Read performance data on hook hold rates and CTR to iterate copy without waiting for direction. Contribute to campaign platform development alongside strategists, shaping briefs and ensuring platform accuracy for each channel. Deliver first-pass copy within 2–3 business days, achieving 70–80% first-pass quality with minimal revisions. This performance role requires 3+ years of agency experience in paid media and direct response, with fluency in AI tools and cross-functional collaboration. Base salary plus commission, robust medical/dental/vision coverage, and unlimited PTO. Fully remote, in-office, or hybrid work available for U.S. candidates.
Required Qualifications
- 3+ years writing performance creative in a paid media/paid social environment
- Direct response is your native language
- 3+ years of agency experience
- Multiple clients, multiple categories, fast pace
- Deep platform fluency
- Familiarity with hypothesis-driven creative briefs
- Voice range
- Real AI tool fluency
- A bachelor's degree or equivalent experience that demonstrates the above
- Must be able to write hooks, scripts, headlines, and short-form ad copy for Meta, TikTok, YouTube, and Instagram
- Must be able to produce multiple copy directions per brief
- Must be able to work from a brief that has a testable hypothesis behind it
- Must be able to read performance data and respond to it
- Must be able to contribute to campaign platform development alongside creative strategists and CDs
- Must be able to revise fast and without ego
- Must be available for full-remote, in-office, or hybrid work styles
- Must be legally eligible to work in the U.S.
Desired Qualifications
- A passion for digital advertising
- A sharp eye for storytelling
- Experience with promotional video
- Script writing for direct response video — specifically the structure of a hook-to-offer video ad
- DTC, CPG, beauty, fashion, health, or consumer services brand experience
- Experience sitting alongside media teams and understanding how creative performance data gets read and applied to the next brief
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