Senior Copywriter & AI Systems Architect
$145,000–$170,000 year
On-siteNew York, United States or Manhattan, New York, United States
Job Summary
Write across the full marketing funnel including paid social, email, landing pages, video scripts, and campaigns, bringing real business-owner pain points to life. Architect AI-powered copywriting and copy-review systems from the ground up, designing workflows that encode brand standards and scale quality without requiring direct involvement in every piece. Build and maintain a living style guide and brand voice framework, then set the editorial standard by running AI-powered reviews and coaching partners to make independent messaging decisions. Develop integrated campaign messaging, creative territories, and taglines that cut through competitive noise. Report to the Director of Brand Marketing in an in-office environment in NYC, with required attendance on Tuesdays and Thursdays.
Required Qualifications
- 5+ years of copywriting experience
- Portfolio spanning brand, performance, and lifecycle work across a marketing funnel
- Experience building AI writing tools and workflows
- Hands-on experience designing systems rather than just using tools to write faster
- Comfort moving without full direction
- Making calls on voice, messaging, and creative strategy without waiting for someone to scope it first
- Proven track record of translating product features into business impact and customer transformation
- Deep understanding that differentiation increasingly lives in narrative
- Experience setting copy standards at an organizational level
- Through style guides, voice frameworks, or AI-powered writing systems
- Strong performance marketing instincts
- Clear sense of what makes copy convert in crowded paid environments
- A clear point of view on what great looks like
- Ability to defend that point of view
- Track record of rallying cross-functional partners around a creative perspective
- Commutable to NYC headquarters
- Will operate in an in-person environment
- Default to being in-office 3–4 days per week
- Required attendance on Tuesdays and Thursdays
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