Senior Copy Writer
Remote
RemoteFull TimeSenior LevelSmall
Full TimeSenior LevelSmall
Job Summary
Write engaging, compelling content for product features and solutions to educate audiences and drive action. Research industry trends, optimize material for organic search, and produce videos, case studies, battle cards, and competitor landing pages. Publish announcements and newsletters to amplify feature releases, while ideating infographics to make data intuitive. Revise and edit pieces, collaborating with design, marketing, and sales teams to ensure brand consistency. Contribute to discussions around content optimization using clear success metrics and analytics such as click-through rates and organic reach.
Required Qualifications
- at least 2-3 years of experience working in B2B SaaS
- specific experience in creating product marketing collaterals in the tech/product domain across the sales funnel
- strong storytelling skills with a focus on crafting compelling, creative copy that reflects an understanding of product features and value propositions
- direct experience in conducting user research (speaking directly with clients to capture their experience to create assets like case studies and video testimonials)
- comfortable with analytics like click-through rates, open rates, and organic reach
- prior experience optimizing content for search engines using keywords, meta tags, and other SEO techniques
Desired Qualifications
- can share a portfolio of published articles as part of your application
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