Senior Conversion Rate Optimization Manager
$160,000–$190,000 year
On-siteNew York City, New York, United States
Job Summary
Own conversion strategy and testing across web and app stores, driving install rates, revenue per visitor, and CAC through high-volume A/B and multivariate experiments. Ship persuasive copy and tailored landing pages from the existing design system for paid, SEO, lifecycle, and new launch channels. Optimize app store listings, screenshots, and creative to maximize store visits into installs, while localizing assets for international markets. Partner with User Acquisition, Lifecycle, Product, Engineering, and Data Science to analyze heatmaps, session recordings, and analytics to identify funnel drop-offs and leverage high-impact opportunities. Set your own KPIs and run analysis using Statsig to tie every test directly to business outcomes.
Required Qualifications
- 5-8 years in performance marketing, growth marketing, or CRO
- Experience owning conversion and funnel testing at scale, on the web and in the app stores (including ASO)
- Experience writing landing page copy that actually converted
- Comfortability pulling results, judging significance, and deciding what to do next using Statsig
- Experience building and testing pages in tools like Optimizely, VWO, or Unbounce
- Experience watching behavior in Clarity or Hotjar
- Ability to set your own KPIs and run your own analysis
- Ability to take user data and research and turn it into a test plan that ties back to the business
- Experience using AI to get more done than one person normally could
- Ability to tell a real win from a cheap trick
- Commitment to not shipping dark patterns
- Eligibility to work in the US
- Willingness to work 5 days/week at our office in NYC
Desired Qualifications
- Experience running a high volume of tests without a big team behind you
- Experience writing landing page copy that actually converted
- Experience building and testing pages in tools like Optimizely, VWO, or Unbounce
- Experience watching behavior in Clarity or Hotjar
- Experience using AI to get more done than one person normally could
- Experience working well with product and engineering to get changes live without slowing everyone down
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