Senior Conversion & Product Analyst (all genders)
Remote · Berlin, State of Berlin, Germany or Germany
Job Summary
Senior Conversion & Product Analyst at Glow25 in Berlin leads data-driven optimization of the customer journey. You’ll partner with Product and Marketing to define success metrics, own the conversion funnel and tracking design (including server-side tracking), analyze campaigns and CRM-driven retention initiatives, and model data with SQL/dbt to empower dashboards and ad-hoc analyses. You’ll enable self-serve data through clear documentation and scalable datasets in Lightdash, work across product and marketing analytics, and contribute to measuring user interactions across platforms while ensuring privacy-compliant data collection. The role emphasizes ownership, cross-functional collaboration, and turning insights into actionable improvements for product and marketing initiatives.
Required Qualifications
- 3+ years in product analytics roles
- Proven skills in event tracking (client-side and server-side)
- Strong command of SQL (Python is an advantage)
- Experience with cloud data warehouses like BigQuery
- Advanced knowledge of GTM and GA4
- Experience with Shopify is a strong advantage
- Proactive problem-solving skills
- Proficiency in English is required
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