Senior Content Marketing Manager
$45,000–$65,000 year
HybridLondon, England, United Kingdom
Job Summary
Build and own a scalable content engine using structured workflows, AI-assisted production, and repurposing frameworks to drive consistent output. Own content performance metrics including share of voice, content-influenced pipeline, and engagement growth to continuously improve distribution. Lead the thought leadership programme across podcasts, executive and company LinkedIn, long-form assets, and PR to establish Xelix as the authoritative voice in AP automation. Partner with Product Marketing to ensure all content aligns with the messaging framework and competitive narrative, while collaborating with Demand Generation to tailor assets for enterprise buying committees and ABM campaigns.
Required Qualifications
- 7+ years in B2B content marketing
- Proven track record of building and scaling thought leadership programmes
- Experience owning content engines end-to-end
- Creating content that drives category authority and commercial outcomes
- Demonstrated ability to work with executives and subject matter experts to extract insight and turn it into compelling, authentic content
- Fluency across the full content mix — long-form assets, social, podcast, PR and earned media, SEO, and AI search
- Judgement to know when and how to use each content type
- A systems mindset: experience building scalable content workflows from the ground up
- Using AI tools, automation, and repurposing to maximise output without sacrificing quality
- Deep understanding of enterprise buyer personas, buying committees, and how to create content that resonates across a complex, multi-stakeholder sales cycle
- Confident working in a high-visibility, high-opinion environment
- Able to bring stakeholders on the journey early
- Land sign-off efficiently
- Consistently deliver work that hits the mark without endless iteration
- Full-time position
- Standard working hours from 9:00 AM to 6:00 PM
- Monday through Friday
Desired Qualifications
- Experience ghostwriting for founders or executives - matching their voice without losing authenticity
- Experience commissioning or producing original research that has generated external citations or industry coverage
- Experience in fintech, finance automation, or selling into CFO or finance leadership audiences
- Hands-on experience with AI-assisted content production tools
- Experience building or growing a B2B community through content
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