Senior Content Marketing Manager
$130,000–$150,000 year
Remote
Job Summary
Own PandaDoc's content strategy by driving the roadmap proactively, bringing ideas to campaign planning before briefs are written. Reimagine top-of-funnel content through interactive tools, educational guides, video series, and webinars that people genuinely register for. Find and tell human stories behind customers by sourcing them, developing them editorially, and producing them with the Brand Studio team. Partner with SEO, PMM, and CX teams to connect dots across the ecosystem, identifying gaps and reducing redundancy. Balance evergreen and educational content with timely campaign work supporting GTM priorities while setting standards for AI use in production. Build a measurement framework connecting performance to pipeline influence, brand awareness, and revenue, then run a regular reporting cadence shared with leadership.
Required Qualifications
- 4–6 years in content marketing
- B2B SaaS experience
- Experience owning content strategy across multiple formats
- Track record of building TOFU content that earns attention
- Genuine approach to customer storytelling
- Strong writing and editing skills with a high personal quality bar
- Experience managing freelancers or external content contributors
- Comfortable with data
- Experience working across PMM, Demand Gen, SEO, and creative teams
- Clear sense of how to use AI to produce better work faster
Desired Qualifications
- Experience with video content series (YouTube) or podcast
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