Senior Content & Communications Specialist
HybridCape Town, Western Cape, South Africa
Job Summary
Craft content strategies and communication plans for clients, understanding business needs deeply while pushing them to innovate and be creative in line with KPIs and target audiences. Lead content planning, commissioning, editing, and writing for key B2B, B2C, CRM, and internal communications clients, researching and creating material across all channels from long-form print articles to social media captions. Proofread and copy edit content ensuring it is punchy, thoroughly researched, aligned with brand style guides, and error-free. Take briefs and create briefs for content and the studio, self-manage time and deadlines, and find solutions or delegate accordingly. Review work from start to finish, including testing of digital assets as needed, and lead reporting on content performance to optimize client strategies regularly. Brief work into the design studio, manage delivery, and guide the creative look and feel while managing content budgets and timelines. Support pitches with strategic content input and proactively bring forward content and strategy opportunities for existing and potential clients. Advise clients and internal teams on content marketing best practice, building trust-based relationships that deliver on business needs. Own day-to-day client management, keep the client at the centre of the work, and spot new business opportunities to support growth.
Required Qualifications
- Strong editorial and communications background across multiple platforms
- Minimum 3 years as a lead communications strategist or editor-in-chief, or similar
- Ideally with internal communications experience
- Experience in creating omni-channel communication and content marketing strategies for clients that are primarily digital
- Ability to multitask and plan across a range of projects
- Solid time management skills
- Ability to work independently and make things happen
- Ability to bring creative thinking to a range of different marketing and content opportunities
- Very strong English language writing and editing skills
- Ability to be firm in one's beliefs on what makes great content
- People person, with good problem-solving skills and the ability to represent the agency in front of clients
- Be a strong leadership figure
- Confident reporting and presenting to key clients
- Comfortable tackling a range of content pillars, including content for clients in: financial services, telecoms, healthcare, FMCG, alcohol and more
- Skilled across B2C, B2B and internal communications disciplines
- Strategic, diplomatic and astute in front of C-suite level clients and forums
- Well-versed in digital content best-practice and strategy, from social media channels and websites to digital magazines, WhatsApp and more
- Excellent understanding of LinkedIn best-practice, community management and reporting, as well as internal communications platforms like email CRM, Viva Engage and SharePoint
- Strong journalistic network of content writers, creators and producers for commissioning work
- Fundamentally passionate about the power of content and content marketing
- Willing to go above and beyond, outside of the 9-to-5
- Strong understanding of the corporate communication environment, including company reports and results sessions
- Comfortable working on B2B/expert content (examples: tech, mining, healthcare, FSP institutional/intermediated brands)
- Network of specialist writers and content creators qualified to support in expert healthcare content aimed at doctors and pharmacists
- Creatively-minded and able to assist with creative direction and partner closely with creative directors and creative studio
- Experienced at giving feedback and reviewing work across other team members
- Skilled at crafting feedback to be clear, honest and constructive
- Equally receptive to feedback on your own work by clients and colleagues alike
- In-office 3-4 days a week
- Required to attend client meetings in-person throughout the week
Desired Qualifications
- Additional experience in B2B would be advantageous
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