Senior Consultant, Digital and Paid Media Analyst (SEO, GEO, Paid)
HybridToronto, Ontario, Canada
Job Summary
Conduct end-to-end campaign management for paid media, SEO, and GEO plans across social, programmatic, and search channels. Perform performance analysis and reporting on digital media results while managing QA for campaign creation and setup. Monitor, analyze, and optimize ongoing campaign activity, and support budget reconciliation and finance management as required. Maintain knowledge of industry best practices and new technologies to deliver client service excellence. This role reports to the Senior Director, Digital, within the Toronto-based Digital team, supporting clients in sectors including Consumer, Health, Tech, Public Affairs, and Energy.
Required Qualifications
- 4-6 years + of hands-on experience setting up, managing and optimizing digital media campaigns for brands
- Experience working hands-on within the social advertising platforms – including Meta, TikTok, LinkedIn, and Google
- Proven ability to manage the end-to-end planning and optimization process
- SEO and GEO experience
- In-depth experience across social platforms – Facebook/Instagram, TikTok, LinkedIn, SEM, and YouTube (and Google Ads more widely)
- High attention to detail
- Experience delivering client service excellence
- Capability to problem solve
- Have a highly numerical and analytical approach
Desired Qualifications
- Agency-side experience
- In-house experience
- Experience managing digital public affairs campaigns
- Web Analytics capabilities, especially knowledge of GA4 and unpacking acquisition trends
- Any experience in other areas of digital media (programmatic, paid search, affiliates, SEO)
- Any experience in traditional media channels
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