SENIOR COMMUNITY SPECIALIST
On-site · Singapore, Singapore
Job Summary
Senior Community Specialist responsible for growing and nurturing PEDRO's community across digital and physical touchpoints. Lead social engagement, creator relationships, customer listening and community-led initiatives to build brand awareness, advocacy and loyalty. Develop and execute community strategies across social platforms, engage customers across digital channels, identify and manage relationships with creators/KOLs/KOCs/brand advocates, plan seasonal social media activities and events, maintain creator/community databases, drive UGC and creator content opportunities, collaborate with Brand Communications, Social Media, Marketing, Creative and CRM teams, and track growth, sentiment and campaign learnings. The role requires a degree in a related discipline and 3–5 years of experience in community management/digital marketing within fashion or retail, with strong proficiency in Instagram, TikTok and Xiaohongshu, excellent communication skills, and ability to manage multiple projects in a fast-paced environment.
Required Qualifications
- Degree in Communications, Marketing, Fashion, Creative, Communications or a related discipline
- At least 3 to 5 years of experience in community management, influencer marketing, brand communications, social media or digital marketing, preferably within fashion, lifestyle, beauty or retail
- Strong understanding of social media platforms, especially Instagram, TikTok and Xiaohongshu
- Proven experience working with creators, KOLs, KOCs or brand advocates to deliver measurable results
- Strong interest in fashion, culture, lifestyle trends and consumer behaviour
- Excellent written and verbal communication skills, with the ability to build relationships with customers, creators, partners and internal teams
- Organised, detail-oriented and able to manage multiple projects in a fast-paced environment
- Creative, proactive and comfortable balancing strategic thinking with hands-on execution
- Good analytical ability, with experience reviewing engagement, sentiment, creator performance or social media results
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