Senior Community Manager
HybridMexico City, Mexico City, Mexico
Job Summary
Lead community strategy and day-to-day execution for organic social presence across TikTok, Instagram, and Facebook for a leading household brand portfolio in Mexico. Own brand voice, develop content calendars, and manage community growth while monitoring trends and translating social listening data into actionable insights. Commission platform-native content, review creator output, and develop a community manager. Monitor consumer queries in partnership with the Consumer Response Center and utilize Gen AI tools to accelerate workflows. Produce monthly reports with clear recommendations for the studio and brand team. Work at newsroom speed to build culturally relevant communities that feel human and engaged.
Required Qualifications
- A strong track record in social media and community management, with experience building and growing engaged communities for consumer brands
- Deep platform fluency across TikTok, Instagram, and Facebook — including strong knowledge of algorithms, content formats, and Mexican audience behaviour
- Excellent copywriting skills, with the ability to adapt tone and register across platforms, formats, and brand voices
- Strong social listening and analytical skills, with experience turning data into clear, actionable insight reports for studio and client teams
- Experience managing social content calendars and coordinating with creative teams to deliver content on time and on brief
- Confidence presenting insights, recommendations, and creative ideas to brand clients and senior stakeholders
- A clear understanding of brand safety on social, and how to manage risk without sacrificing cultural relevance
- Experience managing or developing community managers or junior team members, with an inclusive, supportive approach
- A genuine feel for Mexican social culture, digital trends, and everyday consumer life in Mexico
- Highly organised, with the ability to manage multiple workstreams and competing deadlines without compromising quality
- Professional proficiency in English is also required for brand and team communication
Desired Qualifications
- Experience on household, FMCG, personal care, or consumer goods brands
- Background in an in-house agency, embedded studio, or social-specialist environment
- Familiarity with paid social amplification, influencer management platforms, or integrated campaign planning
- Experience in editorial, journalism, or content creation
- Cross-market experience or knowledge of adapting social strategy across Latin American markets
- Familiarity with SEO and its relationship to social content and community strategy
- Experience with social commerce or emerging platform features
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