Senior Communications Specialist (Digital)
On-siteNew Delhi, Delhi, India
Job Summary
Shape and drive CEEW's overall digital communications strategy across platforms to maximize institutional impact. Lead strategic dissemination of digital content, conceptually integrated campaigns, and customised social media strategies for LinkedIn, Instagram, X, and emerging channels. Co-own the revamp of the official website, optimising user experience, SEO performance, and analytics while strengthening presence on AI platforms. Drive audience growth for emailers and YouTube, manage vendor relationships, and mentor a team of digital associates. Build performance dashboards to measure campaign effectiveness and implement paid digital marketing campaigns. Report to Senior Communications Managers in New Delhi.
Required Qualifications
- Master's degree in communications, digital marketing or any related fields
- 7-9 years of experience in digital strategy, digital marketing or a similar role
- Experience in institutional communications, public policy, think tanks, media organisations or mission-driven brands is a plus
- Marketing automation and CRM platforms
- Google Analytics 4 (GA4) and Looker Studio
- AI-enabled content and search optimisation
- Conversion rate optimisation (CRO)
- Audience segmentation and digital journeys
- Influencer and creator partnerships
- A/B testing and experimentation
- Digital accessibility best practices
- Excellent communication skills
- Excellent eye for detail
- Excellent grasp of the English language
- Excellent project management skills
- Ability to manage teams
- Ability to meet deadlines and work under pressure
- Ability to communicate and collaborate effectively
Desired Qualifications
- Experience in institutional communications, public policy, think tanks, media organisations or mission-driven brands is a plus
- Agency Management Experience
- Excellent analytical ability
- Excellent content marketing ability
- Thorough understanding of SEO and digital media analytics tools
- Specialisation in advertising strategy
- Strong storytelling ability
- Knowledge of HTML, CSS, Drupal, WordPress and other CMS tools
- Innovative, out-of-the-box thinking on digital communications
- Strong content development abilities
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