Senior Channel Specialist, Paid Search & Affiliate Marketing

Execute daily paid search campaign management activities, including campaign builds, keyword management, bid adjustments, ad trafficking, and performance monitoring. Support affiliate and partner marketing programs through onboarding coordination, creative deployment, placement management, and performance optimization. Monitor channel performance to identify issues affecting conversion rates, acquisition costs, or campaign efficiency. Coordinate the production and deployment of advertising assets, landing pages, banners, and promotional materials. Manage affiliate reporting, billing reconciliation, and budget tracking activities. Maintain tracking accuracy through proper use of UTM parameters, pixels, conversion events, and campaign governance standards. Assist with weekly, monthly, and quarterly reporting deliverables. Conduct competitive research and monitor market trends to identify optimization opportunities. Collaborate with channel managers, analytics teams, and creative partners to support growth initiatives. This role is ideal for someone who enjoys hands-on campaign management, operational excellence, and performance analysis.