Senior Channel Partnerships Manager – VAR & Integrations, Canada - Remote
RemoteCanada
Job Summary
Recruit, activate, and manage regional VARs and Managed Service Providers with large SME customer footprints. Design digital toolkits for rapid partner activation and partner with Marketing teams to launch low-touch, high-yield demand generation campaigns. Manage high-volume lead pipelines and drive revenue through B2B cloud marketplaces like Microsoft and Sage. This individual contributor role focuses on building a scalable reseller channel for Canada's SME segment, prioritizing high-velocity partners and turnkey enablement models. You will operate within a remote-first environment using AI tools to accelerate partner program growth and deliver meaningful outcomes from day one.
Required Qualifications
- 5+ years of experience managing channel ecosystems that sell to buyers with sub-1,000 employee counts
- Proven ability to scale partner programs using PRM tools and Salesforce
- Deep understanding of high-volume sales cycles, average contract values (ACV), and ICP Match
- Experience designing MDF (Market Development Funds) and rebate structures tailored for partners
- SME Market Expertise
- Program Automation
- Velocity Metrics
- Incentives Models
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