Senior Channel Manager

Oversee relationships with national distributors and regional dealers to drive product stocking, sell-through performance, and clearance of slow-moving SKUs. Monitor purchase plans, PO fulfilment, and goods-in schedules while maintaining healthy stock levels and managing replenishment cycles. Translate company targets into distributor and territory-level goals, implementing promotions, incentive schemes, and price policies to ensure sales targets are met. Lead new product roll-outs for handsets and accessories, ensuring nationwide on-shelf availability, and execute differentiated down-trade strategies by city tier. Identify ageing inventory to execute clearance plans and manage approvals for price changes and write-offs. Provide field teams with product briefings, merchandising guidelines, and sales scripts, supporting training roll-outs and in-store promotional execution. Maintain channel dashboards covering orders, inventory, sell-through, and promo ROI, presenting weekly insights with actionable recommendations. Enforce compliance with pricing policy, outlet authorization, and anti-counterfeit standards while partnering with Finance to manage collections and debtor exposure. Requires a degree in Marketing or Supply Chain with 5+ years in channel management, frequent travel across Nigeria, and proficiency in Excel and BI tools.