Senior Category Marketing Manager
$31,200–$31,200 year
On-siteDayton, Minnesota, United States
Job Summary
Develop a 5-year category roadmap and execute integrated go-to-market strategies to drive growth through brand awareness and demand generation. Conduct primary and secondary market research to analyze customer needs, competitive landscapes, and dynamics, then define buyer journeys and value propositions. Champion demand generation efforts, manage global product launches, and coordinate with engineering and sales teams to optimize forecasts and inventory. Foster customer loyalty by gathering feedback, analyzing VOC insights, and maintaining consistent global messaging while mentoring junior team members. Requires 5+ years of marketing experience, MBA preferred, and 25% travel. Base salary $98,300-$172,000.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
- 5+ years of experience in marketing, with success in vertical-specific and market development strategies
- Demonstrated ability to effectively create, plan and implement marketing programs and strategies
- Ability to effectively manage and communicate with a wide range of stakeholders, including executive leadership, partners, and customers
- Team collaborator with demonstrated experience working in multi-functional and global teams
- Strong analytical skills with the ability to interpret and analyze VOC insights
- Excellent communication and presentation skills, with experience reporting to senior leadership
- Ability to travel approximately 25% of time, both domestic and international
- Accelerators Global industrial manufacturing experience and knowledge
- Fluid and material management equipment product development knowledge
- Applicants must be legally authorized to work in the United States
- This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT)
Desired Qualifications
- MBA or equivalent advanced degree
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