Senior Campaign Strategist
On-sitePrague, Prague, Czechia
Job Summary
Lead campaign strategy and calendar end-to-end, defining target audiences, positioning, funnel approaches, and success metrics for product launches and seasonal initiatives. Craft core messaging frameworks and narratives, then own landing page structure and narrative flow to drive conversions. Define the high-level channel mix at the strategic level and write comprehensive briefs that provide a single direction for creative, content, and channel teams. Form a tandem partnership with the Performance Campaign Manager to align strategy with execution, while monitoring competition, tracking performance, and turning results into actionable learnings. Prioritize initiatives to maximize business impact and work closely with Product, Brand, and Marketing teams to ensure alignment.
Required Qualifications
- 3+ years of experience in Campaign Strategy, Marketing Strategy, Brand Strategy, or a similar strategic marketing role
- Fluent English
- Czech/Slovak
- Proven experience working with consumer data and insights to shape marketing decisions
- Strong writing and messaging skills
- Experience owning landing pages or other high-impact conversion assets
- Strong analytical thinking
- Solid understanding of how digital marketing channels work
- Demonstrated ability to work in tandem with performance and channel specialists
- Exceptional strategic thinking, problem-solving, and organizational skills
- Open to budget ownership and tied in responsibilities
- Ability to work effectively in a fast-paced, dynamic environment with multiple parallel campaigns
Desired Qualifications
- Basic AI usage
- The ability to use complex prompting (e.g., in Claude) for deep research, audience analysis, or workflow automation
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