Senior Campaign Manager, Vertical
$155,500–$170,000 year
On-site · Redwood City, California, United States
Job Summary
Senior Campaign Marketing Manager for Industry Verticals at Box will translate horizontal campaigns into industry-specific narratives for assigned verticals (including Life Sciences, Public Sector and FSI). You’ll build the integrated vertical campaign framework, orchestrate full-funnel programs across marketing functions, design end-to-end campaign architectures, and align GTM to reach target accounts. You’ll act as the voice of your industries within marketing, leverage customer insights and competitive intel, and drive pipeline and revenue through cross-functional collaboration with lead gen, field marketing, events, digital, and content teams. The role requires 8+ years of B2B marketing experience, a strong track record of measurable impact, and proficiency with tools such as ABM platforms, Marketo, Salesforce, Tableau, and 6sense. A Bachelor’s degree or equivalent experience is expected, and Box employees are required to work from an assigned office at least 3 days per week.
Required Qualifications
- 8+ years of B2B marketing experience, with at least 3 years in integrated campaign, demand generation, or vertical/industry marketing roles at a SaaS or enterprise software company
- Proven track record designing and executing integrated campaigns that drove measurable pipeline and revenue impact
- Experience marketing into one or more of Box’s growth verticals (Life Sciences, Media & Entertainment, Retail) is strongly preferred
- Fluency in vertical-specific buyer journeys, regulatory landscapes, or industry events is a plus
- Skilled across the demand gen toolkit: ABM, content marketing, lead nurture, marketing automation, paid and organic social, SEM, content syndication, email, and executive events
- Strong analytical instincts — diagnose funnel health and turn data into decisions
- Excellent project management and stakeholder skills
- Familiarity with Marketo, Salesforce, Tableau, and 6sense (or comparable ABM platform) preferred
- Bachelor’s degree or equivalent experience
- Willingness to work from assigned office a minimum of 3 days per week
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