Senior Campaign Manager
On-siteOxford, England, United Kingdom
Job Summary
Plan, deliver, and optimise integrated global marketing campaigns for non-human applications and scientific customer audiences. Translate business priorities, customer insight, and technical information into clear campaign briefs, messaging, audience journeys, channel plans, and measures of success. Coordinate cross-functional delivery across content, communications, digital, email, web, events, regional marketing, product, and commercial teams. Work with Marketing Technology and Business Systems colleagues to support targeting, automation, reporting, and campaign measurement. Support the planning, scheduling, and review of email, nurture, digital, and third-party marketing activity within assigned campaigns. Use analytics, testing, and post-campaign learning to improve campaign effectiveness over time. Ensure campaign outputs align with Oxford Nanopore's brand, tone of voice, quality standards, and customer-focused approach. Manage campaign timelines, risks, dependencies, and where required, discrete budgets, agencies, or third-party channel activity.
Required Qualifications
- Degree or equivalent experience in marketing, communications, life sciences or a related discipline
- Significant experience planning and delivering integrated, multi-channel B2B marketing campaigns
- Experience working with multiple stakeholders to deliver campaigns against agreed objectives, timelines and measures of success
- Strong project management skills, with the ability to manage multiple projects, deadlines and dependencies at once
- Excellent written and verbal communication skills, with the ability to adapt tone to audience and platform
- A confident storyteller who can distil complex scientific or technical concepts into clear, engaging campaign content
- Comfort using campaign data, reporting and insight to optimise activity and inform future plans
- Experience with CRM, marketing automation, email, digital and/or campaign reporting tools
- Collaborative, proactive and accountable, with strong attention to detail and a customer-focused mindset
Desired Qualifications
- Ideally, previous experience in life sciences, genomics, biotech or another technical/scientific sector, with an understanding of scientific audiences and non-human or applied-market applications
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