Senior Campaign Manager, ABX
$120,000–$165,000 year
RemoteUnited States
Job Summary
Own the channel infrastructure and measurement layer for Sprout's ABX motion, designing how we reach, engage, and track key accounts across paid media, web, content, and analytics. Manage third-party digital sponsorships, define audience targeting and bid strategy, and build personalized web experiences and retargeting for target accounts. Own content strategy, persona messaging, and intent signal sequencing while aligning closely with Revenue Operations to connect digital campaigns to pipeline data. Build attribution models and reporting dashboards that tie every touchpoint to account-level pipeline and revenue impact, continuously optimizing channel mix and spend. This strategic individual contributor role requires 8+ years of B2B demand generation experience and operates remotely. You will partner with Field Marketing, RevOps, and Sales leadership to drive enterprise pipeline through coordinated, multi-channel programs.
Required Qualifications
- 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably within SaaS or technology organizations
- Proven track record of owning and scaling ABM/ABX programs targeting enterprise accounts, including 1:1, 1:few, and 1:many motions
- Experience operating as a highly strategic individual contributor — setting strategy and directing cross-functional execution without direct management authority
- Strong ability to influence and align stakeholders across Sales, Marketing, and Operations — including senior leadership — without a direct reporting line
- Demonstrated experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context
- Strong analytical skills with the ability to translate account-level engagement data into actionable insights and executive-ready reporting
- Exceptional communication and stakeholder management skills — you can present pipeline impact to a CRO and walk an SDR through a play with equal clarity
Desired Qualifications
- Hands-on experience with ABM platforms such as 6sense or Demandbase, and marketing automation platforms such as Marketo or HubSpot
- Familiarity with CRM systems (Salesforce) and multi-touch attribution and pipeline measurement frameworks
- Experience with intent data activation, account scoring, and buying group engagement strategies
- Background supporting enterprise SaaS GTM motions, ideally with exposure to both sales-led and product-led growth environments
- Experience developing and delivering Sales and SDR enablement materials tied to active ABX programs
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